{"id":4964,"date":"2021-07-18T11:52:15","date_gmt":"2021-07-18T09:52:15","guid":{"rendered":"https:\/\/www.frime.com\/salvador-ramon-mateo-enamours-the-audience-in-the-21st-aecoc-congress\/"},"modified":"2021-07-18T11:52:15","modified_gmt":"2021-07-18T09:52:15","slug":"salvador-ramon-mateo-enamours-the-audience-in-the-21st-aecoc-congress","status":"publish","type":"post","link":"https:\/\/www.frime.com\/en\/salvador-ramon-mateo-enamours-the-audience-in-the-21st-aecoc-congress\/","title":{"rendered":"Salvador Ramon Mateo enamours the audience in the 21st\u00a0AECOC Congress"},"content":{"rendered":"<p><strong>On 14 and 16 July,, the Association of Manufacturers and Distributors (AEOC) organised the 21st Seafood Congress at the Paradero de Bayonne , the benchmark event for professionals in the sector. Our President, Salvador Ramon Mateo, was invited as one of the main speakers in this edition.<\/strong><\/p>\n<p>Under the title &#8220;Making a comeback through the re-engineering of the entire value chain&#8221;, Salvador spoke about how to provide significant value through innovation and redefining processes, by taking a comprehensive approach.<br \/>\nIn addition, the president of FRIME explained the process of creating a new product category by re-engineering the entire value chain.<\/p>\n<p>Salvador Ramon says that: \u201c<strong>We have made a comeback by re-engineering the entire value chain of our processes<\/strong>\u201d. Furthermore, Ramon says that FRIME&#8217;s commitment has been to innovate in the value proposition, because &#8220;<strong>the company provides not only a high quality product, but also a service, a price and a consumer experience, which is very important, as the key to our business is repeat consumption<\/strong>\u201d.<\/p>\n<p>According to FRIME&#8217;s President, the company has managed to eliminate variability in all steps of the value chain, transforming large and wild fish into scalable and sustainable consumption programmes: &#8220;<strong>We sell tuna in steaks and portions with an attractive and consistent price-quality ratio, with technical data sheets, sales programmes, fixed weights and no oxidation<\/strong>&#8220;.<\/p>\n<p>FRIME made sure that all attendees were able to taste our high-end, quality product with Koldfin, our new consumer brand. A huge success!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The President of FRIME was invited to speak at the largest encounter of the maritime sector.<\/p>\n","protected":false},"author":1,"featured_media":4892,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-4964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.frime.com\/en\/wp-json\/wp\/v2\/posts\/4964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frime.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frime.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frime.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frime.com\/en\/wp-json\/wp\/v2\/comments?post=4964"}],"version-history":[{"count":0,"href":"https:\/\/www.frime.com\/en\/wp-json\/wp\/v2\/posts\/4964\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.frime.com\/en\/wp-json\/wp\/v2\/media\/4892"}],"wp:attachment":[{"href":"https:\/\/www.frime.com\/en\/wp-json\/wp\/v2\/media?parent=4964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frime.com\/en\/wp-json\/wp\/v2\/categories?post=4964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frime.com\/en\/wp-json\/wp\/v2\/tags?post=4964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}