Pablo Múgica, new CEO of FRIME

After 17 years at Krustagroup, Pablo Múgica joins FRIME S.A.U. as General Manager, responsible for the business account.

At the same time, Salvador Ramon Mateo becomes president of FRIME, taking charge of asset management, the company’s balance sheet and the purchasing and tradingunit.

Pablo Múgica

  • Married with 3 children, with a degree in Administration and Business Management from ESADE and PDG (General Management Development) from IESE.
  • From 1996 to 2003, he worked in FMCG multinationals such as L’Oréal and Reckitt Benckisse, developing his career in marketing and sales.
  • In 2003, he joined Krustagroup, a leading company in the frozen seafood sector, taking over as general manager in 2009.
  • During this period, Krustagroup registered a high growth in the retail business while strongly internationalising its sales, forging strategic alliances such as the one signed in 2017 with Camanchaca in the United States. This agreement resulted in leading the export of Argentine shrimp to the American market in the first half of 2020.

FRIME S.A.U. is owned by the Ramon family, and celebrated its 43rd anniversary in 2020.

European commercial partner of the Mexican Pesca Azteca/PINSA, the world’s largest producer of MSC Yellowfin tuna, FRIME S.A.U has become the European leader in Yellowfin tuna steaks, with a turnover of €135m in 2019 and a team of 360 full-time employees in its 3 factories in the province of Barcelona, selling 45,000 tons of fish last year.

Frime S.A.U.’s new strategic plan is based on the following pillars:

  • Professionalising the company and defining procedures to lay the foundations for sustained growth over the next 5 years.
  • Developing the business on the basis of product innovation and the opening of new marketing channels.
  • Expanding the company’s production and logistics capacity with the construction of two new tuna processing plants in La Roca del Vallés and a refrigerated warehouse in Castellolí with a total investment of €12.5m over the next 3 years.

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